Designing for fashion

A couple of months ago, myself, Krystal Bick and Amy Beck put together a spring fashion preview. For this project, I helped pick out models, pick the photo shoot location (the El Cortez hotel), pick out outfits, art directed the photo shoot, selected photos and laid out the pages. I think this is probably my best work so far.
One of the main challenges was making this fashion preview look different from the fashion preview we did in the fall. I think that this was successful. This is the fall preview:


















For the fall fashion shoot, we decided to go up to Mt Rose and take some photos in an outdoor setting. We also did a separate page for men and women. When we started planning the spring fashion preview, we decided to pick a setting that would be very different from fall preview. By choosing an old-fashioned hotel, we were able to get a very different theme.
The first idea we had when it came to designing the preview was that we wanted it to be more magazine-like. I had a lot of fun designing the cover to look like a magazine cover. We also decided to combine the mens and womens fashions into a spread.